However, the mobile giant is hoping to change all this with a new three tier strategy the company has set in place.
India boasts around 2.5 million iPhone users, according to Canalys, an analyst firm.
The report goes on to say that Apple’s sales in India last year was only in the region of 500,000 units which is around 10% growth – a figure that is far below what the company normally enjoys in other markets.
Most of the sales took place between October and December of last year – when the iPhone 5 was launched – and it helped boost quarter on quarter sales to 250,000 units.
According to Jessica Kwee, a research analyst at Canalys’, Indians who could afford to, were seen to upgrade their iPhones in the last quarter of the year.
However, iPhone devices still remain out of reach for most of the Indian population, who are unable to pay the upfront cost of a device – these are not subsidised by the local carriers.
With this in mind, Apple put in place a three tier strategy, which involves entering into partnership up with new distributors being Ingram Micro and Reddington, this will enable the company to reach a larger sales audience.
The second tier Apple has put in place is to employ a much larger sales team as well as marketing staff – specifically to train service providers as well as retailers.
The third part of Apple’s strategy involves introducing the new 12-month payment plan – this is to be run by Apple and Indian financial institutions and as such making the iPhone available to more of the Indian population.